The 3 L’s - Listings, Leads & Leverage. 

 

30-60-90 - The strategic plan that an agent lays out to complete task lists within the first 30, 60 and 90 days of starting with KW to put them on the path to success.

 

36:12:3 - The Lead Generation 36:12:3 courses define the goal and focus for this agent curriculum. The goal of 36 closed transactions in 12 month's time becomes a reality once agents adopt the single most important habit for their business — active lead generation for 3 hours every single workday. The Growth curriculum also includes skills-oriented courses on how to work with buyers and sellers, master technology and deliver outstanding customer value. 

4-1-1 - 4-1-1 stands for 4 weeks, 1 month, and 1 year. At Keller Williams, we use the 4-1-1 as a productivity tool to reflect your top priorities - your "Big Rocks." The 4-1-1 tool allows you to define your weekly, monthly, and annual goals. Because your daily activities manifest into your overall results, the goals you set are an effective and crucial accountability function of your business.

7th Level - The MREA book describes seven levels of building a real estate business. The 7th level is when an agent is able to completely step out of their business and it’s successfully running itself through hiring and leverage. 

 

ALC - ALC stands for Agent Leadership Council.  The ALC is the governing body of the Market Center.

 

ASC -  Agent Services Coordinator is the person who does the “onboarding” for agents joining the office.

 

ATL - Assistant Team Leader

 

Big Rocks - What are the biggest items on your To Do list that you need to get done?

 

Big Why - Your life goal that drives you to do the work needed to attain it.

 

BOLD -  Business Objective, Life by Design. A seven week class that teaches techniques that to build million-dollar real estate career.

 

Capper - An individual who produces sufficient GCI and contributes enough Company Dollar to the Market Center to satisfy his/her annual commission Cap requirement. After capping, the individual keeps all commission income until their Kellerversary date where the cap starts over.

 

Career Visioning - A process by which to interview and hire Keller Williams agents & staff

 

CGI - The Career Growth Initiative (CGI) brings laser focus to the activities that lead to results. This suite of interconnected value tools provides agents an unprecedented view into their business so they know EXACTLY what needs to be accomplished in order to achieve all-new levels of production and profitability.

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Command - Shaped from the models of The Millionaire Real Estate Agent, Command is your comprehensive operating system of the future. It allows you to optimize, manage, and run your business with unprecedented simplicity and insight. Command is essentially the dashboard to Keller Cloud that will end all dashboards.

 

CRM - Stands for Customer Relationship Management. Often used to refer to ones database. KW’s proprietary CRM is called Command

 

DFI - Also known as “The Director of First Impressions”. The person who runs the office front desk.

 

Disappearing Cap - A reduction in cap based on the recruitment of an agent at capper status
 

DISC Profile - A written personality profiling system that assesses Aggression/Response to Challenge, Influence/Persuasion, Activities/Responsibilities, and Rule/Regulation. The system then describes an individual’s personality in terms of D: Dominant/Driver, I: Influencing/Inspiring, S: Stable/Steady and C: Compliant/Correct.

 

Fail Forward - Turning mistakes into stepping stones.

 

Family Reunion - Family Reunion is a once-a-year, high-octane opportunity to accelerate your business!  From Red Bash, a truly unique party where you can meet and greet fellow Associates from across North America, to the many Breakout Sessions that address the unique challenges of today's marketplace.  There are also highly sought-after guest speakers and world-class training.  Family Reunion offers an educational experience unrivaled in the industry. (every February)

 

The Four Conversations - In the Career Growth Initiative (CGI), the Four Conversations are used for collaborative evaluation of the effectiveness of present actions, their outcomes and how they compare to the initial goals. These conversations are an effective catalyst for strategic new actions for agents. They include: Listing Appointments, Listings Taken, Closings & Profit.

 

GCI - Gross Commission Income

 

Group - A team that has three or more revenue producing members.

 

Individual Agent - An agent that works alone or with non-revenue producing assistants.

 

JCAR - Johnson County Association of Realtors

 

Kelle (pronounced Kelly) - Your personal assistant within Keller Cloud that is an Artificial Intelligence app specifically designed for Keller Williams agents. It can be easily used from your mobile device.

Kellerversary - The anniversary date of your start with KW. If you start in the middle of a month, your Kellerversary date will be the 1st of the next month.

 

KW Cares - Established in 2003, Keller Williams Realty Cares (KW Cares) is a 501(c)3  public charity that raises money through Keller Williams offices nationwide, in order to provide emergency financial assistance to any member of the KW family in need and other charities aligned with the mission and values of Keller Williams Realty and KW Cares.

 

KWConnect - Online material through KWRI such as course supplements for Camp 4-4-3, Lead Generation, Your Business is Your Database and much more. 
 

KWLS - Keller Williams Listing System.  

KWRI - Keller Williams Realty International located in Austin, Texas.

 

KWU - KWU stands for Keller Williams University - our educational freeway.  Register for classes online, download the latest free materials and tools, view KW Connect and so much more.  There is a wealth of free information available.

 

Leverage - Putting people in place to take tasks off your plate to free up your time.

 

MAPS - An award-winning mastery program provides personalized coaching, business planning, and high-level accountability for agents who are committed to growing their business' bottom line.

MC - MC stands for Market Center.  KWRI identifies each office by its Market Center number.  The Garner Keller Williams Platinum MC # is 1084.

MCA:  MCA stands for Market Center Administrator.  The person in this position handles agent billing, escrow funds, cutting of commission checks, inputting contracts and listings into the KW system and helping agents.

 

Mega Agent - An Agent selling $6M or more in volume sales in a 12 month period.

 

Mega Camp - Hosted by KW Maps Coaching, Keller Williams Mega Camp is where top-producing real estate agents  go to focus, embrace opportunity and mastermind with the real estate industry’s most innovative and forward thinking real estate professionals. (every September in Austin, TX)

 

The Models - Often said when someone is referring to the models set forth for success in the MREA. These include Economic, Lead Generation, Budget & Organization

 

MREA - The Millionaire Real Estate Agent book written by Gary Keller. Sometimes referred to as “The Red Book”.

 

NAR - National Association of Realtors

 

One Thing - A book written by Gary Keller. Also refers to focusing on one item such that by doing it everything else will be easier or unnecessary

OP - Operating Principal or Partner. The Keller Williams franchise owner.

 

Pathway to Success - In depth classes meant to teach you the day-to-day of a real estate transaction

 

PC - Productivity Coach

 

Productivity Bootcamp - Whether you are an agent looking for quick success or an experienced agent wanting to kick-start your career, Productivity Bootcamp reveals innovative models, sound systems and useful tools to help you get into production quickly.

 

Productivity Coaching - Coaching program purposed to get agents into production as quickly as possible 

 

Profit Share - Amount of Market Center profit that is sent to KWRI for distribution to the appropriate Associate in the Profit Share Tree.

 

RRAR - Raleigh Regional Association of Realtors

 

Scott LeRoy - Partner company to help agents get set up on their websites, KW profiles, Command, KW email, etc.

 

Showing Time - The third party company where agents can schedule appointments online or over the phone to view houses.

 

Team - Two revenue producing agents together make a team.

 

Time-Blocking:  Blocking a certain amount of time of your day to complete a certain task.  Time-blocking is respected by not allowing outside interferences disrupt your designated time.

 

TL:  TL stands for Team Leader.  The TL recruits, trains and helps nurture agents.

 

TMLS or MLS - Triangle Multiple Listing Service. Also known as Paragon

 

Units - Number of properties sold

 

Volume - Total number of sales by dollar

 

White Pages:  Local access on kw.com to Keller Williams associates throughout the country.  You can also find KW referrals and enter yourself into the referral system.